Home' Charlestown Square : October Launch 2010 Contents Thursday, October 21, 2010 NEWCASTLE HERALD 25
CHARLESTOWN SQUARE GRAND OPENING
With the launch of the new Charlestown Square shopping centre the owner of Keyman
Paul Yates has decided to put a new Keyman Super Store into the centre. They have
been up stairs in front of the food court for the past 5 years and now is about to open
its second store down between BIG W and Angus and Coote. The new Keyman super
store will open on the 21st with the grand opening the new Keyman will include the
latest computer engravers, technology to clone most car keys and something new to
Keyman we will now be doing embroidery while you shop, we are very excited to be the
only embroidery shop in the centre we will be able to embroider work clothing, hats,
towels, just about anything and the best part is it will be done on site.
So where do you go for everything from key
cutting to engraving, watch and shoe repairs
to a great range of gift ideas?
Charlestown Squares newest shop, Keyman
Superstore, Keyman is open 7 days a week
and for a small store, offers a great range
They can supply, cut and program electronic
keys and also stock most garage door
remotes, alarm remotes and after market car
If you need a new watch band, or if the glass
on your watch is broken or the battery has
stopped Keyman can fix it for you.
If you are looking for a great gift such as
photo frames, or glassware for that special
day, their is plenty to choose from at Keyman
- then you can have the engraving done on
Both computer and hand engraving is
Why not call in and say hi to the friendly
staff the new and the old Keyman stores
and see how else they can help you.
CHARLESTOWN SQUARE NOW HAS 2 KEYMANS
KIOSK 8 - LEVEL 2 - 4947 8330 • KIOSK LEVEL 1 (NEAR BIG W)
OPEN FOR BUSINESS
KEYMAN'S PAUL YATES WITH
MANAGER LYNELLE JAMES
NOT JUST THE KEYMAN
BROKEN TOYOTA KEY
was $160 now
BROKEN HOLDEN KEY
was $160 now
OUR OPENING SPECIAL
ASK ABOUT OUR NEW
RM Williams shoe repairer.
All original materials on
RM & Baxter Boots
10% OFF ALL REMOTES
The design brief for the new Charlestown Square
logo was to reflect a theme of diversity. However,
it was not just the diversity of the expanded retail
offer that the logo needed to represent, according
to the General Manager of Charlestown Square,
"We wanted to deliver a logo that would resonate
with the community. We wanted to reflect the
diversity of the people of the region and the
diversity of the Hunter's natural environment."
The colours chosen for the logo's central icon
of the lighthouse beam were based on the
region's natural assets. "The blue represents
the importance of water in our region; the lake,
the harbour, the beaches, and the rivers of the
Hunter. The green tones are the vineyards and
the hinterlands and the earth colours are the soil,
the Hunter's farming and mining heritage," Mr
He added that the lighthouse beam was selected
because it is indicative of Charlestown Square's role
as a public venue, as well as a shopping centre.
"The Hunter community has a strong sense
of identity. After conducting extensive market
research and regularly meeting with the
Community Reference Group this became all the
more evident," he said.
"We knew the new centre had to have a
fundamental role as meeting place for the
community, for socialising and self expression.
Towards that end, the new Charlestown Square will
provide a stage for, and shine a lighthouse beam
on, the local community."
The Chairman of Charlestown Square's Community
Reference Group, Ted Atchison, said the focus on
the Centre being a meeting place will be evident
"Right through the Centre there are places where
people can meet and relax and sit and talk and
have a cup of coffee," he said.
"They can lie back in the lounge chairs and watch
the people go by. There's a good mixture, I think, of
shopping and relaxation and entertainment."
The reference group, which was formed in 2004
and includes representatives from local sporting
groups, charities, social groups and the local
business community, was consulted throughout
the planning process and had a pivotal role in
expressing the needs of the local community.
Mr Atchison is confident that the group's opinions
were taken on board. "The group was very positive
at times and at other times we would be critical
and would say, 'No, we don't like that. We don't
think that will work here'. I've kept the initial
documentation from the early days and I've
followed that fairly closely along the way and our
ideas have certainly been incorporated into the
project," he said.
Our retailers enjoying brunch at Tocal.
"These are people who have been greatly involved
in the community for a long time and who we knew
would give us their honest opinion," Mr Francis
said. "The whole purpose of meeting with the
reference group and conducting market research
was to understand what the community wanted
Charlestown Square to be for them. This is about
more than a logo. This is years of consultation
to present something that is reflective of, and
celebrates, the community."
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