Home' Charlestown Square : October Launch 2010 Contents Thursday, October 21, 2010 NEWCASTLE HERALD 3
Unique Retailers to the
Shoppers will have access to speciality
shops not previously seen in the Hunter with
the grand opening of the new Charlestown
Square. Amongst those that are making
their Hunter debut are global brands French
Connection and Lonsdale, and Australian
labels Peter Alexander, Bardot and
The GPT Group's Charlestown Square
General Manager, Peter Francis, said that
offering shoppers new choices was a key
focus in planning the Centre's expansion.
"We offer a number of new retailers that
are not found elsewhere in the Hunter. We
have been very focused on making sure
that Charlestown Square's offer is diverse
and not simply replicating what is already
available elsewhere in the region," he said.
Another of Charlestown Square's new
retailers that has grown from humble
beginnings is women's fashion label Bardot.
Launched as a single Melbourne boutique
in 1996, it has grown to 37 stores and is also
stocked nationally by Myer.
The opening of Reading Cinemas eight
screen complex will also usher in the
region's first Gold Lounge cinemas. The
Gold Lounge cinema experience offers
a fully licensed lounge bar, comfortable
reclining lounge seats and an in-cinema
food and beverage service. The cinema will
also be capable of screening movies in 3D,
and will boast the region's largest screen,
the Titan XC -- Extreme Cinema auditorium.
The grand opening of the newly-expanded
Charlestown Square will present shoppers with a
retail, entertainment and leisure experience unlike
any other in the Hunter, according to The GPT
Group's Charlestown Square General Manager,
The $470 million expansion project will see
the introduction of an additional 110 specialty
retailers to the Centre, taking the total up to 280.
The Centre's existing major retailers have also
undergone major transformations. Big W has been
relocated and expanded, and Myer has undergone a
The Coles and Woolworths supermarkets have
almost doubled in size and are now complemented
by 45 additional retailers, including Hunter Valley
Growers Market, in the Ground Floor's Fresh Food
and Convenience Market.
The design of the new Charlestown Square aims
to weave the retail experience with the social
and community experience, while integrating the
"We have aimed to make the design as organic
as possible so that it embraces the outdoors. The
new Centre incorporates natural light and natural
ventilation via louvered windows. People will
actually feel a light breeze. The food court's plate
glass windows will also enable customers to enjoy
expansive views over the region," said Mr Francis.
Aspects of the new Centre's interior were modelled
on the streetscapes of some of the world's most
iconic shopping strips.
"We've created a colonnade over two levels focused
on giving the feeling of a streetscape. Sections
of the new Centre feature different finishes
and materials, and we've incorporated natural
elements such as a fig tree to integrate the outside
with the inside," said Mr Francis.
Mr Francis added that the design is in contrast with
traditional retail design principles. "Usually there
is an emphasis on giving the maximum amount
of space to store frontage and store windows.
Instead, Charlestown Square's design lends space
to aesthetic elements, such as stone panelling,
balconies and shrubbery, which are there simply
to make the space a place where shoppers enjoy
meeting and relaxing," he said.
Level 2 Retail Mall. Architectural perspective only.
a new offer
Access and convenience
When Charlestown Square opens today, so too will
new car parks in the eastern car park off Pearson
Street. The southern and eastern car parks new
design focuses on convenience, providing direct access
to each level of the Centre via travelators, escalators
and lifts, with a simplified layout maximising
The map below provides you with an easy access guide
to the northern, southern and eastern car parks and
details the best locations to park for your particular
Time to Shop
In order to make your shopping experience as easy
as possible, we have extended our trading hours until
5pm on Saturdays.
Monday - Wednesday 9am - 5.30pm
Thursday 9am - 9pm
Friday 9am - 5.30pm
Saturday 9am - 5pm
Sunday 10am - 4pm
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